009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
Outcome Studio Podcast - Marketing & B2B Technology Talk
English - November 08, 2018 03:02 - 1 hour - 58.6 MB - ★★★★★ - 3 ratingsBusiness Technology b2b customersuccess emailmarketing machinelearning marketingautomation outboundsales sales targeting tech artificialintelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Show highlights:
01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important 23:00 - Pros and cons of B2B digital amplification driven by conversion, due to sales culture creating toxic top of funnel marketing awareness relationships 33:00 - Market research, how to do it, why it is important for brands strategically to tell a story that resonates and drives outcomes 39:00 - Multiple personas can be targeted unique ad sets, resurrection of community management 46:30 - Social selling as extension of community management, influencer marketing. What is old becomes new again, especially streaming and connected TV options with targeting (versus traditional TV) 59:30 - Wrap up and where to find Ryan Smith, President of Leap Amp online