Manfreda Cavazza on not fitting in, the craft of writing and adopting an audience-first mindset

In this episode of Out of the Clouds, host Anne Muhlethaler interviews writer, copy editor and journalist Manfreda Cavazza.

The two have been collaborating since late 2020, with Manfreda supporting Anne in her writing for the blog and newsletter she publishes weekly for her company, AVM Consulting. They share a number of values, including, among other things, a love of words well used, storytelling and values-driven strategies. 

In this interview, the Italian-English writer shares stories about her childhood spent between Brazil, Italy and England, her beginnings as a journalist in London covering the retail sector, and her adventures sailing around the world for a year with her husband and two young daughters. 

Manfreda loves to talk about voice - the importance of purposeful writing and tone - as a tool for brands or freelancers to leverage when crafting their message so they find the right audience. The two talk about thinking of the audience first, why they dislike the word “content,” and how we could all do well to remember to use a little humour in writing copy. 

For anyone who cares about how writing can support connection with your clients or audience, this is a wonderful interview full of applicable insights. Happy listening!

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Selected links from episode 

You can find Manfreda at https://www.manfredacavazza.com/

or on LinkedIn and Instagram @freddiewrite78

Read Manfreda's travel blog https://smallhandsondeck.wordpress.com/

Mahon, one of Manfreda's favorite spots https://en.wikipedia.org/wiki/Mah%C3%B3n

Princess Diana Beach in Barbuda https://www.tripadvisor.com/Attraction_Review-g147253-d11998734-Reviews-Princess_Diana_Beach-Barbuda_Antigua_and_Barbuda.html

Ann Handley, who Manfreda quotes https://annhandley.com/

and writer Anne Lamott https://en.wikipedia.org/wiki/Anne_Lamott

Tony's Chocolonely - https://tonyschocolonely.com/int/en

Mailchimp's Tone & Voice document - https://styleguide.mailchimp.com/voice-and-tone/

Any Human Heart by William Boyd - https://en.wikipedia.org/wiki/Any_Human_Heart

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This episode is brought to you by AVM Consulting 

Struggling to connect with your audience? Feeling disconnected from your brand's purpose? Is motivating your team becoming a daunting task?

AVM Consulting offers a unique blend of coaching, consulting, and storytelling services designed to help your brand connect authentically, align with your values, and inspire your team to achieve greatness.

With a track record of success in working with fashion and luxury partners worldwide, AVM Consulting, led by industry expert and certified coach Anne Mühlethaler, is your trusted partner in achieving your brand's vision. 

Ready to transform your brand and drive meaningful change? Don't wait any longer. We like to make magic happen.

FIND OUT MORE ABOUT AVM CONSULTING HERE.

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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you  so much for listening! 

For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  

Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. 

Follow Anne and Out of the Clouds: 

IG: @_outoftheclouds or  @annvi  

Or on Threads @annvi

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For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.