Kim Walls on regenerative beauty and trusting the power of nature

Kim Walls (@KimWallsLA) is a beauty industry innovator, fourth-generation entrepreneur and the CEO and co-founder of Furtuna Skin (@FurtunaSkin). Her work in luxury skincare has been featured across the media from Vogue, Allure to CBS and many more. She says that her favorite honour was being named one of the  "9 Wonder Women of the Natural Industry" by New Hope Media for leadership leveraging technology in early-stage brands to help them grow from concept past their first $1MM.

The charismatic executive shares her story with host Anne Muhlethaler, starting with how as a teenager she worked with her dad — himself the man behind niche luxury skincare brand Epicuren — helping with packaging and logistics. Early on, the second-generation health & wellness expert realised that anything we put on our skin is going to be absorbed by our body, begging the question: what do we want in our body?

Kim goes on to explain how this empowered her to continue working in the natural beauty space, where she honed her skills as a brand strategist, product development innovator and retail and e-commerce expert. Though she also tells Anne how her career felt more like a jungle gym than a straightforward corporate ladder.

Kim also describes how she met her business partner, Agatha Luczo, and the touching, or even romantic, story behind their latest project, the natural beauty brand Furtuna Skin. Anne and Kim discuss its Sicilian roots, before talking about plant foraging, plant circadian rhythms, ultrasound technology and why we should trust the power of nature. 

Considered a clean beauty pioneer, Kim shares how much she cares about community, safe beauty, and the environment. With the work they are doing at Furtuna, Kim hopes to inspire many other entrepreneurs to embrace a holistic strategy that could take us towards a regenerative lifestyle. 

A joyful, in-depth and very inspiring interview. 

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Selected links from episode: 

You can find Kim Walls on Instagram @KimWallsLA - https://www.instagram.com/kimwallsla/

On LinkedIn at https://www.linkedin.com/in/kimwalls/

Discover Furtuna Skin at https://www.instagram.com/furtunaskin/ 

or on their website - https://www.furtunaskin.com/

The No Doubt Song 'Just a girl' - https://www.youtube.com/watch?v=PHzOOQfhPFg

Kim's father's brand, Epicuren - https://epicuren.com/

Steve Luczo - https://en.wikipedia.org/wiki/Stephen_J._Luczo

Bona  Fortuna olive oil - https://bonafurtuna.com/

The James Baldwin quote - https://www.goodreads.com/quotes/512849-literature-is-indispensable-to-the-world-the-world-changes-according

The bi-phase moisturising oil Due Alberi by Furtuna Skin - https://www.furtunaskin.com/collections/best-sellers/products/due-alberi-biphase-moisturizing-oil?variant=32361045852195

Jane McGonigal's book, Imaginable - https://janemcgonigal.com/

https://en.wikipedia.org/wiki/Oleocanthal

https://en.wikipedia.org/wiki/Oleuropein

The song Talk Love by Sonya Spence - https://open.spotify.com/track/0fmzrJ1ibKngaxB5w0v75L

The book How I built This by Guy Raz - https://www.goodreads.com/book/show/48930275-how-i-built-this

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This episode is brought to you by AVM Consulting 

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***

If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you  so much for listening! 

For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  

Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. 

Follow Anne and Out of the Clouds: 

IG: @_outoftheclouds or  @annvi  

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For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.