Digital Debrief: Building your freelance brand
Out of Office Podcast
English - June 16, 2020 05:00 - 9 minutes - 10.9 MBEntrepreneurship Business Careers career freelance outofoffice sidehustle writing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I’m going to be sharing my thoughts on how to build your brand online as a freelancer. So what is branding? Personally, I used to think it was just all about graphic design, you know, having a snazzy logo and some pretty colours and fonts on your website. But it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it: ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’
SHOW NOTES
Out of Office is available on eBook June 17th and in print October 1st.
My book https://amzn.to/3aefjNR
Check out my sponsor www.getdinghy.com
My website www.fionalikestoblog.com
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Music by https://danosongs.com/