In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account.

Key themes included the future impact of AI on the insights industry, real-world examples drawn from the guests’ professional experiences, the ways in which AI enhances the accuracy and reliability of predictive analytics, notable applications of AI, and the ethical considerations that require thoughtful attention.

Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.

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