Our Best Behavior
42 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratingsWe are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
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Episodes
Episode 42 - The AI Revolution in Food
October 17, 2023 19:43 - 29 minutes - 27.3 MBIn this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power. Key themes included Upfield's adoption of AI, how AI will impact the food industry, driving factors among shoppers in the plant-based food market, and the future of AI in the sector. Matt Salem (Senior Vice President, Customer Success) hosts...
Episode 41 - Unpacking AI in the Insights Industry
October 10, 2023 18:35 - 20 minutes - 18.7 MBIn this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead. Key themes included current industry perceptions of AI, specific instances where AI has added significant value to clients, experiences from attending AI-focused events hosted by Behaviorally, and predictions about the long-term impact of AI on the in...
Episode 40 - AI's Future: Personalization and Personification
October 03, 2023 14:40 - 27 minutes - 25.4 MBIn this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact. Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall long-term impact on both professional and personal lives. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)
Episode 39 - Qualitative Research in the Age of AI
September 26, 2023 22:31 - 17 minutes - 16.2 MBIn this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research. Key themes included personal and professional applications of AI, forward-looking insights into its potential impact on the realm of qualitative research, considerations of its limitations and associated risks, and a comprehensive exploration of the opportunities and ch...
Episode 38 - Navigating the AI Frontier: Industry Insights and Impact
September 19, 2023 14:28 - 26 minutes - 24.6 MBIn this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account. Key themes included the future impact of AI on the insights industry, real-world examples drawn from the guests’ professional experiences, the ways in which AI enhances the accuracy and reliability of pr...
Episode 37 - Insights, Innovation, and AI
September 12, 2023 17:51 - 24 minutes - 22.6 MBIn this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold. Key themes included how AI and machine learning techniques are being used to enhance the process of data visualization and storytelling, potential risks and benefits of using AI-generated insights in strategic decision-making processes for businesses and organizations, recent discussions a...
Episode 36 - AI Agents: Revolutionizing Insights and Beyond
September 05, 2023 18:44 - 27 minutes - 24.9 MBIn this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joins us to discuss AI and its impact on personalized experiences and competitive advantages in a data-driven landscape. Key themes included Behaviorally's recent global AI event series, the upcoming role of AI agents in the insights industry, and how artificial intelligence can enhance the accuracy and reliability of predictive analytics in the insights industry, both now and in the future. Matt Salem (Senior Vice...
Episode 35 - Be Seen, Shoppable, Seductive, and Selected
April 18, 2023 19:16 - 25 minutes - 23.4 MBIn this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Editi...
Episode 34 - What about eCommerce?
April 11, 2023 18:14 - 24 minutes - 22.3 MBIn this episode of Our Best Behavior, Adrian Sanger (VP, AI Solutions, eFluence by Behaviorally) joins us to discuss the bonus chapter, “What about eCommerce?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog...
Episode 33 - The Orientation Express
April 04, 2023 19:05 - 17 minutes - 23.4 MBIn this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Editio...
Episode 32 - How Does it Make Me Feel?
March 28, 2023 19:15 - 23 minutes - 3.36 GBIn this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer...
Episode 31 - Seeing Is Believing
March 21, 2023 17:22 - 19 minutes - 26.2 MBIn this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, C...
Episode 30 - Color Codes of Conduct
March 14, 2023 20:50 - 22 minutes - 30.3 MBIn this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a ...
Episode 29 - Evolution versus Revolution
March 07, 2023 17:10 - 20 minutes - 18.6 MBIn this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem ...
Episode 28 - The Sustainability Conundrum
February 28, 2023 18:53 - 20 minutes - 18.8 MBIn this episode of Our Best Behavior, Damien Arrouas (VP, Market Development, Behaviorally) and Stephen Honovich (Consumer Insights Professional) join us to discuss the chapter, “The Sustainability Conundrum” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packagin...
Episode 27 - YAI
December 14, 2022 22:17 - 10 minutes - 14.2 MBIn this episode of Our Best Behavior, we sit down with members of YAI (Young Adult Institute) to discuss their recent visits to the Behaviorally office and their learnings from over the past couple months. YAI and its network of affiliate agencies offer children and adults with intellectual and developmental disabilities a comprehensive range of services. YAI is committed to seeing beyond disability, providing opportunities for people to live, love, work, and learn in their communities.
Episode 26 - Innovating Insights
November 01, 2022 20:00 - 25 minutes - 34.6 MBIn this episode of Our Best Behavior, Derron Wrubel (Consumer Insights, Nestlé) joins us to discuss how the trends of innovation and insights has evolved throughout his career as well as the opportunities AI provides to insights and the future of the industry. Key themes included the impact of digital transformation on the insights industry, bringing more structure to unstructured data, and the use of VR and/or AR within the industry and what it means for the future. Matt Salem (Senior Vice...
Episode 25 - Behaviorally: The Transaction Experts
June 08, 2022 13:11 - 9 minutes - 13.6 MBIn this episode of Our Best Behavior podcast, Alex Hunt (CEO, Behaviorally) introduces our new tagline, “The Transaction Experts” and delves further into why we have chosen this new positioning. This includes answering questions such as: “What does this new tagline mean? Why change now? What does this mean for Behaviorally’s clients?” and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).
Episode 24 - 4 Key Themes We Heard at Shoptalk 2022
April 13, 2022 22:06 - 13 minutes - 18.3 MBIn this episode of Our Best Behavior, Michele Cerullo-McCorry (Senior Vice President, Client Development) shares the most prominent discussion topics at Shoptalk 2022, where there were over 10,000 attendees in Las Vegas. Key themes included why a brand’s purpose matters, sustainability such as going beyond just recycling to reusing, how physical retail stores can succeed today, and the growth of the e-commerce landscape. Plus, the Metaverse is here! Matt Salem (Senior Vice President, Clie...
Episode 23 - The Fast, Accurate, and Cost-Effective Pack Research Solution
March 10, 2022 14:18 - 16 minutes - 22.1 MBIt only takes minutes to determine how your early-stage pack design will perform on several category and location-specific KPIs. In this podcast episode of Our Best Behavior, Nisha Yadav (Senior Vice President, Omni Shopper Lead) describes uses for Flash.AI™, an effective, cost-effective, quick solution for benchmarking early designs and competitive intelligence. (Plus what Flash.AI has in common with Tesla.) Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavi...
Episode 22 - Optimizing E-Commerce Images Made Easy
February 17, 2022 14:25 - 11 minutes - 15.9 MBE-Commerce sales are about to cross 1 trillion dollars for the first time in 2022 and there's a tremendous opportunity for brands to reach new customers. But the digital shelf is complicated to manage. In this episode of Our Best Behavior Podcast, Sean McAndrew (SaaS Sales Director of Behaviorally’s eFluence™ technology division) discusses the creation of eFluence and our AI-powered platform that can help increase conversion rates by 50%. The Our Best Behavior Podcast is hosted by Matt Sale...
Episode 21 - Pack Designs: What Works and What Doesn’t
January 20, 2022 14:14 - 21 minutes - 29.7 MBIn this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack design into one reference tool. Have you downloaded your copy yet? Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.
Episode 20 - Strategizing for 2022 and Beyond
January 06, 2022 14:07 - 13 minutes - 18 MBIn this episode of the Our Best Behavior Podcast, Alex Hunt, CEO of Behaviorally, joins us to discuss the technology disruption improving insights, why the human element will always be critical, and what Behaviorally is investing in for 2022 and onward. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).
Episode 19 - Driving Purchasing Behaviors with Health-Conscious Shoppers
December 09, 2021 14:38 - 13 minutes - 19.2 MBStephen Honovich, Director of Client Development at Behaviorally, joins us to discuss holiday eating habits, diet culture, driving purchasing behaviors in health-minded shoppers, and communicating natural propositions on pack inspired by his own health and fitness journey including becoming a NASM certified personal trainer. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).
Episode 18 - What’s the Future of Grocery? Featuring Jola Burnett
November 11, 2021 16:12 - 15 minutes - 20.7 MBWhat happens in Vegas stays in Vegas except for GroceryShop 2021. Jola Burnett, VP at Behaviorally, joins us to discuss her most significant takeaways from our first in-person conference since February 2020. Listen to this episode to hear about the future of B.O.P.I.S. (Buy Online, Pick up In-Store), the Livestream shopping trends that are about to hit the West, and the grocery tech giving Jola hope. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Develo...
Episode 17 - Inspiring Sustainability Behavior Change with Sarah Snudden
October 19, 2021 13:25 - 19 minutes - 27.1 MBSarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she’s looking forward to the most as our MC of the virtual event. We also discuss the plastic packaging trap, Vermont-based brand thinkers, and visceral consumer reactions versus marketplace shelf realities. Matt Salem (Senior Vice President, Client Development) host...
Episode 16 - Making Market Research Inclusive
September 09, 2021 15:24 - 19 minutes - 27.3 MBMichele Cerullo-McCorry, VP of Client Development, joins us to discuss the importance of diversity and inclusion in our industry and why Behaviorally’s Diversity and Inclusion Team has focused on human resources, business practices, philanthropy, and our new research review panel. We also discuss ways companies can broaden their pools of potential candidates during this “great resignation,” how to improve screeners, and making research reporting more inclusive. Matt Salem (Vice President, C...
Episode 15 - Forget Text Analysis – Optimized Images Drive Growth at the Digital Shelf
August 12, 2021 13:34 - 19 minutes - 27.1 MBAdrian Sanger (Innovation Director, Verve) and Ruben Nazario (Vice President, Digital Shopper Innovation, Behaviorally) explain why Flash.PDP™, Behaviorally's AI-powered tool for optimizing PDP Images, can help our clients excel at the digital shelf to drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 14 - Design Thinking & Insights: A Formula for Success
July 07, 2021 16:29 - 24 minutes - 33.7 MBChris Lowery (CEO, Chase Design Group) looks back at lessons he’s learned throughout his design career and the value of embracing insights including AI to grow a successful agency in the ever-changing shopper world. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 13 - Striking the Right Chord: Finding Harmony Between BeSci & Business Objectives
June 10, 2021 18:09 - 29 minutes - 40.2 MBSpecial guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights. Podcast hosted by Matt Salem (Vice President, Client Development).
Episode 12 - Stack the Chips in Your Favor: Test Designs Early & Often with True AI
May 06, 2021 13:28 - 16 minutes - 23.2 MBSam Albert (Chief Digital Officer at Behaviorally) breaks down the meaning of “true” AI and how our latest innovation, Flash.AI™, marries the power of advanced image recognition and our extensive behavioral database to help your brand predict design success early and often so you can move forward with confidence. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 11 - From Ad Hoc to Agile: Using Virtual Tools to Validate In-Store Impact
April 08, 2021 14:03 - 14 minutes - 20 MBCliff Kane (VP, Market Development at Behaviorally) dives into the evolution of research for in-store strategies and how brands and retailers can optimize all facets of physical shopper marketing including pack, pricing, POSM, and category management through our virtual ShopperFlash™.
Episode 10 - A Unique Behavioral Framework as the Key to Driving Growth
March 18, 2021 15:39 - 18 minutes - 25.3 MBOur CCO, Scott Brill, discusses why establishing a robust and simple (but not simplistic!) behavioral framework is most effective in helping clients define & diagnose behaviors that drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 09 - A BeSci Formula for Driving Omnichannel Growth
February 11, 2021 18:14 - 14 minutes - 19.9 MBOur OmniPath™ team, Ruben Nazario and Nicole Alfano, address the latest developments for diagnosing digital and physical factors that influence behavior along the increasingly omnichannel path-to-purchase. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 08 - Becoming Behaviorally: A Natural Next Step in a Digital World
January 28, 2021 20:49 - 13 minutes - 18.9 MBWelcome to the inaugural podcast episode of Behaviorally presents Our Best Behavior! Our CEO, Alex Hunt, breaks down the motivation and strategy behind PRS IN VIVO USA re-launching as Behaviorally and our new promise to drive our clients’ shopper growth in today’s omnichannel world. Podcast hosted by Matt Salem (Vice President, Client Development)
Episode 07 - Bringing Purpose to Life: How Nestlé Communicates with Consumers to Create Value
October 21, 2020 14:03 - 22 minutes - 31.2 MBListen to our June 4th session of A Behavioral Conversation as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society. Recorded session and podcast hosted by VP Client Development, Matt Salem.
Episode 06 - From On-Shelf to On-Camera: How Video How Tos are Bringing Private Label Brands to Life
September 24, 2020 20:20 - 20 minutes - 28.6 MBListen the the latest episode of our podcast, recently voted the "MR Podcast of the Year" as Insights Analyst, Nick Licitra, discusses the dynamic omnichannel experiences private label brands are offering that drive consumer engagement, brand loyalty and increased sales. Podcast hosted by VP Client Development, Matt Salem.
Episode 05 - Safety & The Evolution of the Grocery Store Experience
July 21, 2020 18:24 - 27 minutes - 37.2 MBListen to VP Innovation Product Lead, Ruben Nazario, as he discusses grocery store strategies that aim to both comfort the consumer while driving sales, and the factors that consumers will take into account when planning their experience and purchases. Hosted by VP Client Development, Matt Salem.
Episode 04 - COVID Connections: How Brands can Maximize Online Consumer Engagement
May 11, 2020 15:45 - 22 minutes - 30.7 MBListen to VP, Innovation Product Lead Ruben Nazario as he discusses how paying attention to changing shopping trends, engaging with consumers, and fostering communication on social media platforms like Instagram and Tik Tok can help brands tell their story in new and unique ways to drive business growth, all rooted in behavioral science. Podcast hosted by VP Client Development, Matt Salem.
Episode 03 - Big Data vs. Thick Data: Adding Depth to the Path-to-Purchase
March 16, 2020 19:05 - 12 minutes - 16.8 MBListen to Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins as he breaks down the characteristics of and benefits to combining “big” data and “thick” data, their individual and joint roles in Omni Channel research, and how they surprisingly relate to those last X-rays you got at the dentist… Podcast hosted by VP, Innovation Product Lead, Ruben Nazario.
Episode 02 - De-Coding the Omni Path-to-Purchase - Winning in the New World of Omni Channel Retail
September 09, 2019 16:33 - 14 minutes - 19.4 MBListen as Director - Product Lead, Ruben Nazario, reveals where the application of best-in-class technology and behavioral design is helping marketers track the Path-to-Purchase and identify optimal moments in the holistic Path-to-Purchase to influence consumer behavior and build brand growth.
Episode 01 - Responsive Agile Research: Going Beyond Speed
May 23, 2019 14:48 - 9 minutes - 13.6 MBListen to Vice President of Client Development, Cliff Kane, as he discusses the development, benefits, and accessibility of our Agile Research Suite. Podcast hosted by Project Director, Jeff Parrote.