The benefits of business awards

Professional, industry and community Osteopathy awards can provide your practice with great value. Gilly dives into the benefits of applying for awards, what it takes to win an Institute of Osteopathy award and how awards can be used as a powerful marketing tool to engage with your community and grow your clinic. 

 

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KEY TAKEAWAYS 

 

There are a number of professional and industry awards that you can apply for to gain awareness. Community awards too are becoming more and more common as they can help to get your business noticed in the local area, generate free press and give your practice an advantage over the competition. 

 

There’s often a reluctance to enter your clinic for awards as Osteopathy is a quiet profession, however, in order to grow you must promote yourself and your practice to get noticed. There’s often a fear of failure but you must overcome the fear in order to gain recognition.

 

Even when your practice doesn’t win an award you can still use the commendation as a powerful marketing tool to establish trust with your community and highlight your specialisms.

 

To apply for an institute of Osteopathy award you must identify your defining qualities as a practice, understand how you serve your local community and provide a compelling recommendation for an award.

 

BEST MOMENTS
“Osteopathy is a quiet profession and that’s often why Osteopaths struggle to grow their business”

“Awards can give your practice free publicity that would otherwise be costly”

“Every year I sponsor an award at the Institute of Osteopathy awards”
“Business awards are valuable to growing your practice”

 

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

 

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

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