7 Common Social Media Questions

In this episode of the OsteoBizness Podcast, coach Gilly Woodhouse discusses social media marketing strategies for osteopathy businesses. She emphasises the importance of authenticity, personability, and clear messaging in online marketing. Gilly suggests using compelling visuals, showcasing the business's character and values, and creating engaging content. She also advises defining a target audience and addressing their specific needs. Gilly acknowledges that creating content can be challenging but encourages practitioners to simplify their messages and focus on educating potential patients about the benefits of Osteopathy.

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The importance of using attractive and compelling visuals (00:00:23) Utilising appealing visuals on platforms like Facebook and Instagram to maximise engagement and connection with potential clients.

Different types of content that can be shared on social media (00:07:48) Exploring various types of content, such as blogs, videos, case studies, tips, and more, to keep the social media page engaging and interesting.

The importance of educating potential patients (00:11:49) Discussing the need to educate and inform potential patients about osteopathy, including defining the target audience, providing information about the benefits of treatment, and addressing frequently asked questions.

Using questions to engage potential patients (00:14:43) Highlighting the effectiveness of using questions to connect with potential patients, understanding their complaints and symptoms, and turning those questions into attractive memes, blogs, videos, or newsletters to engage and educate the audience.

BEST MOMENTS

"Your logo doesn't use its hands on patients, you do."

VALUABLE RESOURCES

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CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

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