The Value of Attention with Joe Marchese

A central throughline at OSCILLATIONS is humans’ coevolution with technology. In our interview with Dr. Judy Fan, we talked about how human inventions like drawing and writing serve as cognitive technologies that allow us to jointly attend to the same ideas across space and time. These ancient cognitive technologies paved the way for our inventions of modern technologies, which are now having a disproportionate effect on our collective attention. Building upon these ideas, in our last interview with Tim Hwang, we learned about how one modern technology in particular, programmatic ad markets, determine what we’re exposed to, how we create content, and even the ways we converge - or fail to converge - on shared values. 

Today we’re going to dig deeper into the relationship between attention and values. We’re searching for something that’s harder to grasp than the broken mechanisms of the digital ad economy. We’re going to reflect on the concept of “value” in both an economic and a social sense. 

Today we’re talking to Joe Marchese…  For an investor, Joe has some contrarian ideas about curation, attention, and the mass amateurization of content. These ideas will be the focus of our conversation today. Let’s dive in.

"Art is the signature of civilizations." -Beverly Sills

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