Love 'em or hate 'em, a good marketing strategy can make all the difference when it comes to success at the Academy Awards. This month our Oscarologists gather to chat about two films whose publicity campaigns changed the game.

Michael Cimino's The Deer Hunter stars Robert De Niro, Christopher Walken, Meryl Streep and John Cazale as the soldiers and civilians from a small town in Pennsylvania affected by the Vietnam War.

Judi Dench and Gwyneth Paltrow both won Oscars for their performances in Shakespeare In Love. Directed by John Madden, the film is a funny, romantic play on Shakespeare's life and works that celebrates all things theatre.

Thank you to Thomas Whitelaw for our intro music and Rachel Valentine Smith for our artwork.