Rich Instinct Podcast artwork

Rich Instinct Podcast

36 episodes - English - Latest episode: 6 months ago - ★★★★★ - 78 ratings

How to gain wealth and power by modeling what the rich do. This is the show based on the book by Alex Cespedes. You'll hear advice on things like: how to gain influence in today's world, how to approach money, and how to level-up your business. Hosted by Alex Cespedes, a business consultant based in New York City.

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Episodes

Money and Attention

November 06, 2023 01:58 - 11 minutes - 25.7 MB

Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

How You Test Ideas Determines Your Success

October 23, 2023 01:51 - 11 minutes - 25.7 MB

We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it. Sign up for the newsletter at RichInstinct.com

Why the Powerful Work Like Lions

October 17, 2023 00:01 - 11 minutes - 26.5 MB

The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow. Sign up for the newsletter at RichInstinct.com

Why Good Ideas Need Great Names

October 07, 2023 19:09 - 18 minutes - 42.8 MB

Austin Kleon said “an idea is gold only if you name it.” I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it.  Sign up for my weekly newsletter at RichInstinct.com

Your Price Is Never High, Just Misdirected

September 24, 2023 21:55 - 12 minutes - 28.3 MB

The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment. Sign up to the weekly newsletter at RichInstinct.com

A Normal Life Is Far From Normal

September 18, 2023 00:54 - 11 minutes - 25.8 MB

Most people want a “normal” life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices.  The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends. Sign up for the newsletter to receiver alerts on all new episodes and blog posts https://alexcespedes.com/newsletter/  

Everyone Should Be a Business

September 11, 2023 01:11 - 11 minutes - 25.9 MB

Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun. Remember, the best way to keep up with all new episodes and everything that I do is by signing up to my newsletter at RichInstinct.com

Money Is Not Material, It Is Spiritual

September 05, 2023 00:25 - 10 minutes - 24.9 MB

A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots. Read the book that this podcast is based on, it's called Rich Instinct.  It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com  

One Big Score Covers All Small Losses

August 28, 2023 12:10 - 12 minutes - 28.8 MB

George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses. Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.com

Rich Instinct: The World Is Yours if You Can Spot Its Lies

August 15, 2023 04:11 - 8 minutes - 19.1 MB

This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions. This episode is the trailer to the book Rich Instinct: And the book is the great equalizer. If you currently don’t have as much money, freedom, or health a...

How to build a brand that sells at Sephora and QVC with Angelique Velez

September 23, 2020 04:26 - 36 minutes - 42.1 MB

Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC.  Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in yo...

Find Your Special Thing Or Fail - with Steve Lucin

September 14, 2020 07:30 - 27 minutes - 32.3 MB

Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster. His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing."  In business, this is our only hope for finding an edge. We dive deep into how to find your thing, and how to apply it. Find ou...

How To Profit From Your Problems

May 29, 2019 13:07 - 21 minutes - 25.1 MB

In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.  

Why Goals Are Best Accomplished Indirectly

May 08, 2019 08:14 - 28 minutes - 32.9 MB

Andy Warhol and Bill Murray were right all along. They practiced a certain strategy that is easy to comprehend, but tough to master. They understood human nature and that our goals are best accomplished indirectly.  In this episode we hear examples from business, art, acting, and martial arts about the real reason why we often fail to reach our goals-- and how to flip this equation in our favor.

Theory of 2+2

July 25, 2017 16:00 - 17 minutes - 21.5 MB

Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention... 

Lil Wayne & Stephen King on Work Ethic

June 29, 2017 05:25 - 12 minutes - 15 MB

Stephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well.  These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.   Music by Ben Murray-Smith  

The Lives Of Men: A Modern Startup

June 20, 2017 04:39 - 23 minutes - 27.6 MB

Jason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process.  Music Written and Produced by Ben Murray-Smith

Master Your Writing with Ed Sheeran's FAUCET Approach

June 05, 2017 02:01 - 13 minutes - 15.9 MB

Ed Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn.  Music Written and Produced by Ben Murray-Smith

Quality and Popularity Are Not Connected w Adam Westbrook

May 01, 2017 02:01 - 31 minutes - 36.9 MB

A must listen for Vloggers and Youtubers! Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related. This is depressing, but there is a silver lining.  In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, an...

Your Ideal Self Is Closer Than You Think w Miss Nu

April 17, 2017 16:00 - 24 minutes - 56.8 MB

People are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram, and does all this while maintaining a position as Director at a major Pharma corporation. In this episode we go deep, I mean DEEEE...

Adam Gilbert on the Magic of Starting Small

January 12, 2017 05:55 - 24 minutes - 28.5 MB

Adam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals.  He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit. Adam also has great advice on how to pick what to...

Emotional Stages of a Project: Pain, Flow, and Bliss

September 27, 2016 15:51 - 10 minutes - 13 MB

Every project, every activity, has its own unique set of challenges.  A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through.  In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss. This episode is generously sponsored by Freshbooks, easy ...

How a Side Project Turns into a Career - with Kirby Ferguson

August 11, 2016 00:33 - 22 minutes - 27.1 MB

Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer.  In this episode we’ll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we’ll see how the success of that project turned into its own business, and then we’ll use his story to extra...

Are You Too Nice to be Successful?

July 15, 2016 21:01 - 21 minutes - 24.8 MB

Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time?  Are we just mislabeling what it means to be nice?  And, what happens when we stop giving a you-know-what?... These questions are musts to ask for our career, business, and relationships.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored ...

Sarah Knight on The Life-Changing Process of Writing Your First Book

July 08, 2016 16:02 - 22 minutes - 26.5 MB

Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

Sarah Knight on The Life-Changing Process of Writing Your First Book

July 08, 2016 16:02 - 22 minutes - 26.2 MB

Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

How To Make It In Tech: A Founder's Story w David Cancel

June 17, 2016 19:05 - 23 minutes - 27.6 MB

Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry. In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entert...

Tucker Max on Accepting the Role of Luck and Timing in Our Career

June 02, 2016 23:46 - 16 minutes - 19.3 MB

Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.   In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur. Music written and produced by Ben Murray-Smith  www.benmurraysmith.co.uk This episode...

A Healthy Perspective on Stress with Liz Josefsberg

May 27, 2016 00:13 - 14 minutes - 16.7 MB

Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.   

You Have A Good Idea, But Will It Spread? with Jonah Berger

May 13, 2016 00:34 - 14 minutes - 17.3 MB

Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common. In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with ...

Seth Godin on the Advantages of Non-Traditional Learning

April 14, 2016 21:13 - 25 minutes - 30.1 MB

Seth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world.  He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely. You can read full shownotes and find out more about ...

Jessica Hagy - Find Your Tribe To Find Success

February 27, 2016 05:09 - 15 minutes - 18.9 MB

Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

Jessica Hagy - Find Your Tribe To Find Success

February 27, 2016 05:09 - 15 minutes - 18.6 MB

Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

Jay Heinrichs - Speak Like A King And Craft Your Sound Bites

February 19, 2016 20:51 - 13 minutes - 16 MB

The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

Jay Heinrichs - Speak Like A King And Craft Your Sound Bites

February 19, 2016 20:51 - 13 minutes - 16.2 MB

The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

Handling Rejection and its surprising benefits

February 10, 2016 18:45 - 10 minutes - 13.6 MB

This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.

Guests

Seth Godin
1 Episode