Kate Erickson of Entrepreneur on Fire shares her thoughts on building brand loyalty. Episode 592: Business Challenge: Building Brand Loyalty by Kate Erickson of Entrepreneur On Fire on Entrepreneurial Marketing Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire. Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow. The original post is located here: and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: