325: Framing Reward is as Imortant as Reward Itself by Nir Eyal & Sam McNerney

Nir Eyal with Sam McNerney shares why framing a reward is as important as the reward itself. Episode 325: Framing Reward is as Imortant as Reward Itself by Nir Eyal & Sam McNerney (Tool to Create Habits). Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here:  and  Thank you to ZipRecruiter for sponsoring! Listeners of O.L.D. can post jobs on ZipRecruiter for FREE! Just go to: