Exploring the Landscape of Analytics and AI in Marketing Operations with Rachel Squire, Marketing Operation Consultant at MOBI Solutions
OpsStars - A RevOps Podcast
English - January 23, 2024 08:00 - 37 minutes - 86.3 MB - ★★★★★ - 87 ratingsCareers Business Management operations revenue operations sales operations marketing operations sales ops rev ops leandata Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the OpsStars podcast, Rachel Squire, Marketing Operations Consultant at MOBI Solutions, joins Don Otvos to share thoughts on the future of marketing and revenue operations. They dive into the impact of AI on the industry, how RevOps is becoming a strategic partner in businesses, and the role of analytics in marketing and revenue operations.
In this episode of the OpsStars podcast, Rachel Squire, Marketing Operations Consultant at MOBI Solutions, joins Don Otvos to share thoughts on the future of marketing and revenue operations. They dive into the impact of AI on the industry, how RevOps is becoming a strategic partner in businesses, and the role of analytics in marketing and revenue operations.
Rachel is a MOPs and RevOps Consultant focused on ensuring that the companies she works with have a clear understanding of campaign effectiveness and working to optimize team efficiency. Prior to starting MOBI Solutions, she held leadership roles at PowerSchool, Tasktop, and Digital Pi.
Episode resourcesRachel Squire on LinkedInMOBI Solutions WebsiteRevGenius WebsiteJoin the OpsStars Community
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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
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