Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing with Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos

In this episode of the OpsStars podcast, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts.

In this episode of the OpsStars podcast, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts. 

Irwin is an experienced Customer Marketing Director and a Top 100 Customer Marketing & Advocacy Influencer. He most recently spent 2 years at Forrester where he started the Customer Marketing practice. 

Episode resourcesIrwin Hipsman on LinkedInAdvocacy Maven WebsiteJoin the OpsStars Community
If you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyCheck out OpsStars PodcastInstructions on how to rate and review the OpsStars Podcast can be found here OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:
What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson