#1: Word of Mouth with Jake Teeny

Opinion Science

English - April 13, 2020 09:00 - 44 minutes - 30.7 MB - ★★★★★ - 33 ratings
Social Sciences Science psychology social science opinion persuasion communication social psychology public opinion Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Introducing "Opinion Science"

Next Episode: #2: Good vs. Bad with Jehan Sparks

This week I talk to Jake Teeny about his research on word of mouth. When do people pass their opinions along to others? Jake tells me that businesses count word of mouth as a leading form of marketing, but it can be tricky to know exactly how to control it. We talk about when and why people share their opinions, according to the research in social psychology.

(By the way, Jake and I co-author a blog for Psychology Today called "A Difference of Opinion.")

Things we mention in the episode:

Arousal increases social transmission of information (Berger, 2011)Certainty as a reason to persuade (Cheatham & Tormala, 2015)Hypocrisy as a form of cognitive dissonance (Stone & Fernandez, 2008)Atypical things are more popular (Berger & Packard, 2018)Hit Makers by Derek Thompson (Amazon)

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Twitter Mentions

@opinionscipod