Under the Hood of Product-Led Growth with OpenView's Kyle Poyar
Operations with Sean Lane
English - October 01, 2021 10:00 - 38 minutes - 34.9 MB - ★★★★★ - 42 ratingsMarketing Business operations technology sales business revenue operations revops sales operations b2b saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The tech industry is definitely one of trends and hype for those trends. Go on Twitter, go on LinkedIn -- you’ll find evangelists for the next big thing.
One of those new shiny things in our industry is PLG, or product-led growth. So on this episode, we're going under the hood of product-led growth to figure out how Operators should think about it and what considerations to make in this Go-To-Market motion.
Our guide, and our guest on this episode, is one of the foremost thought leaders on product-led growth: Kyle Poyar. Kyle is the Operating Partner at OpenView, the VC firm that coined the term "product-led growth" in 2016.
In our conversation, we talk about how to make smart pricing decisions in product-led growth, the burden it creates on Operators, and why he views this approach as less of an on/off switch and more of a light dimmer.
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