The Exact Formula to Determine Churn Impact on Your Income

Operation Agency Freedom - The #1 Podcast for Digital Agency Owners in North America

English - February 22, 2024 08:00 - 16 minutes - 15 MB - ★★★★★ - 11 ratings
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Previous Episode: How To Get Over Your Fear of Making Money

Next Episode: How to Take Control of Your Profit

Are you aware of how much more money you could be making by just keeping your clients happy? Well, in today's episode of Operation Agency Freedom, I will be breaking down the EXACT formula to determine how your churn rate impacts your income!

Let's dive into the importance of client retention in the agency business model together and I'll share with you this very simple formula to calculate the lifetime customer value based on your churn rate. The significance of maintaining a low churn rate is much greater than you might think, so today I'm giving you practical tips on how to achieve this, including hitting deadlines, delivering results, and building trust with clients.

In this episode I offer you valuable insights into managing client retention and its direct impact on your agency's profitability. If you're looking to boost your agency's financial health through improved client retention, this episode is a must-listen!

Discussion Points:

00:00 Intro.

03:52 Maintain 3% monthly churn for business success.

07:12 Questioning popular assumptions, discovering an important formula.

12:49 Frequent communication, trust, deliver results for clients.

13:35 Control churn rate, improve retention, increase profits.

15:50 Outro.

Resources:

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn