How Robert Craven’s Unique Framework (and British charm) Helps Agencies to Scale Profitably
Operation Agency Freedom - The #1 Podcast for Digital Agency Owners in North America
English - April 11, 2022 13:00 - 34 minutes - 31.9 MB - ★★★★★ - 11 ratingsBusiness News Business News business digitalagencys entrepreneurshipi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Agency owners are notorious for not paying themselves enough. They can also struggle to scale their business and incomes, whilst continuing to serve their clients at the same time.
I chat with Robert Craven, managing director of The Directors’ Centre and founder of GYDA Initiative, and we uncover his unique, innovative strategy for assisting agencies in effectively scaling their businesses.
If you’re an agency owner looking for the answer to make your agency profitable and grow massively, you’ll want to tune into this episode.
Discussion Points:
0:00 Introduction
02:25 - Robert’s Background Story
04:06 - Robert's Motivator to Help Agency Owners
06:28 - Robert’s Long-term Strategy for Agency Owners
08:08 - Strategy #1: Give Yourself A Performance Rating
08:32 - Strategy #2: Determine Your Purpose
09:31 - Strategy #3: Set Your Goals
09:53 - Strategy #4: Mark Your Milestones
10:07 - Strategy #5: The “Devil’s Pawn"
10:22 - Strategy #6: Map Out Your Plan
14:16 - Agency Owners Having Difficulties to Change their Strategy
15:44 - Hidden Traps that Keeping Agency Owners get to the Next Level
20:17 - Roleplay Scenario: The 90-day Fix for an Agency Owner
31:00 - 'My Best Year Yet’ Process
32:17 - Final Thoughts and Insights
33:27 - Outro
Resources:
Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Reach out to Robert Craven through: Website: https://robert-craven.com/ and www.GYDAinitiative.com Facebook: https://www.facebook.com/robert.craven1 Twitter: https://twitter.com/robert_craven YouTube channel: https://www.youtube.com/c/RobertCravenAbout the Guest:
Robert Craven is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation. He is the go-to expert on growing digital agency businesses – in Q4 of 2016, he spoke to over 4,000 agencies from Sarajevo to Singapore, Athens to Amsterdam. He wrote best-selling books such as The Check-in Strategy Journal: Your Daily Tracker for Business and Personal Development, Customer Is King, Grow Your Digital Agency, GYDA Initiative – Strategy Workbook, etc.
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