Why "Logic" Is Holding You Back From Your Next Creative Breakthrough w/ Rory Sutherland of Ogilvy (#096)
Make Something Cool with Alex Sugg
English - April 11, 2022 10:05 - 1 hour - 59.3 MB - ★★★★★ - 32 ratingsArts Business alex sugg open air creativity innovation business freelance creative productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Rory Sutherland is the vice chairman of Ogilvy, one of the most prestigious ad agencies in the world. He is also the author of Alchemy and the co-author of Transport for Humans. In this episode, Rory talks with Alex about how we're not as logical as we think, how we tend to post-rationalize the past, why he would rather go to the Double Tree Hotel than the Marriott, and why sometimes the opposite of a good idea is a very good one.
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