Gangplank On Design Sprints

Gangplank is the award winning mastermind of creative powerhouses Brenton Craig & Tia Queen. The studio is unique in how they were founded with a vision to invigorate brands with equal passion and pace through a collaborative, nimble and proudly unconventional approach. It is incredibly insightful to hear the interworking of how a design sprint is run, and it's not all that you think, less about speed an d more about efficiency, these guys are pros at building rapport, trust and connection rather than hiding behind bloated email presentations. So many applicable lessons and takeaways from this episode that I know I personally will be implementing in my process immediately. We talk about how vulnerability, transparency, action and courage are vital keys to building brands not only from the design side but also building relationships on a human level.

Gangplank

gangplank.com

@studiogangplank

Links

Design Sprint

Google Design Sprints

The Sprint Book

Quotes

"It's all about action and taking risks, and embracing the fact that the creative world is all about risks."

"We just say to our clients, we know nothing."

"The biggest thing that comes from the [sprint] workshops is the sense of rapport and trust and connection with the clients that we work with."

"It's a balance of passion and pace."

"Ultimately once you have a creative direction and an insight that you've found together, expressing it is really easy."

"If you're just sort of responding with a document each time, that kind of goes against what our whole philosophy of creating and cultivating the connection and trust with a brand or person is."

"Our whole philosophy is about action and courage and not knowing the exact finished picture before coming in on that sprint day, but just knowing direction were going."

"I do love strategy, but at the end of the day, strategy is nothing if you don't actually do something."

Original Theme Music

by Devin Luke - devinlukemusic.com