Over the years, Portlander Kate Fulford has seen more than of her share of love letters.

Not the romantic kind, bound up in ribbon, smelling faintly of lilac and sighs, and stashed in an attic trunk, ideally to be found one day by unsuspecting future generations.

Fulford, a realtor with Think Real Estate, is talking about the kind of letters that would-be buyers write to try and sway sellers in a hot real estate market like Portland’s, the kind that includes family pictures and promises to hang a swing from the apple tree in the backyard.

“We have used it in the past to pull heartstrings,” Fulford says. “Like, here is this single mom, she just got divorced, wants her kids to stay in the same school district, so this would be perfect for her—it was trying to give a reason to pick our offer if the prices were similar.”

Join your host Sean Reynolds, owner of Summit Properties NW and Reynolds & Kline Appraisal as he takes a look at this developing topic.

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