#2,381 - Tractor Supply ends ‘woke’ DEI, climate change policies after massive boycott campaign

News For Reasonable People

English - July 09, 2024 10:00 - 18 minutes - 16.6 MB - ★★★★★ - 7 ratings
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A major farm supply retailer said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign calling for the firm to revoke its “woke” policies.

Tennessee-based Tractor Supply — an 85-year-old company with 2,250 stores — made the decision after conservative commentator Robby Starbuck called for a boycott over the past three weeks on X.

“We have heard from customers that we have disappointed them,” Tractor Supply said in a statement on Thursday. “We have taken this feedback to heart.”