Nobody likes being accused of theft. That includes people who are actually thieves, but their feelings aren't all that important since they’re actually stealing,

The problem — and it's a big one — is that many of the ways retailers fight theft make honest customers feel like criminals. That starts with small things like Walmart (WMT) - Get Free Report and Costco Wholesale  (COST) - Get Free Report employees checking your receipts when you leave their stores. 

Yes, they do it to everyone, but it's still not a pleasant feeling for honest folks worried that they may have missed or improperly scanned an item at self-checkout. It gets uglier, however, when companies use sneaker techniques to cut down theft, specifically at self-checkout.

In Walmart's case, the retailer has technology that allows a store associate to shut off a self-checkout. The worker is not supposed to tell the customer that they're suspected of theft. Instead, the worker is to pretend that it's a technical problem.

That's a strategy that inconveniences honest people and creates a grey area. Did the person steal a can of soup or did it just not scan?    


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