#1,846 - Anheuser Busch to sell off craft beer brands in wake of woke PR disaster

Buckle up for a thrilling journey into the world of marketing faux pas, as we delve into Anheuser-Busch's missteps that cost them a staggering $27 billion in market value. Ever wondered how a beer giant's controversial marketing strategy could misfire so spectacularly? Get ready to uncover the truth as we dissect their contentious "woke" marketing campaigns and the impact it had on their image and sales.

We'll unravel the enigma that is the Bud Light controversy, providing you with an insightful look into the disastrous effects of a misguided marketing strategy. Discover how "woke math" played a role in the downfall of Bud Light's market value and Anheuser-Busch's subsequent desperate measures - selling off their beloved craft beer brands. Also on the menu, a discussion on the surprising rise of Medello to the top spot in the American beer market, and how this indicates a shift in consumer preference. This is not just another marketing story, it's a cautionary tale for every brand. Don't miss it!

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