#1,180 - Burger King Under Fire For 'One of the Dumbest Displays' of Activism in New Pride Campaign

News For Reasonable People

English - June 17, 2022 11:00 - 16 minutes - 12.3 MB - ★★★★★ - 7 ratings
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Have It Your Way indeed, we suppose.

In yet another marketing swing and a miss, Burger King is the latest big name company to come under fire for its new "tone-deaf" campaign surrounding the Pride Whopper, a new version of the chain's iconic sandwich.

To be clear, nothing about the Whopper sandwich itself has changed except the buns. On the Pride Whopper, customers can choose either two top buns or two bottom buns.

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