The Animal Instinct - Exploring Clarity & Chaos In A Creative Agency (Pt II)

In a follow-up episode to our last, Divanshu once again sits down with Kunel and Sayantan from Animal, one of India’s largest creative agencies. This episode goes in deeper to exploring topics which were touched-on in the first. The conversation begins in questioning the typical image of an advertising agency, one of pressure and constant time-crunch. Kunel and Sayantan myth bust certain dogmas which we had around the space, and clarified the steps they take to keep the atmosphere at Animal high at all times.

Furthermore, the guests go deep on their previous projects, and outline certain big wins which were creatively fulfilling for them. Namely, they discuss in-detail projects like Adidas Originals, and Budweiser, which were exciting due to facilitating exploration of so many different mediums. Lastly, the guests part ways with some advice for future generations, looking to make their mark on design and advertising.

Don’t miss the talk around Animal, and their mark on advertising, tune-in to Thoughtcast by Onething.