Personalized Gaming Experience Through AI

Thoughtcast

English - June 17, 2021 05:30 - 29 minutes - 20.2 MB
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In this edition of Business & UX Story, Divanshu is joined by Jakub and Matej, the co-founders of Assetario. The pair discuss the origins of Assetario and their partnership as a whole.

Having met at MIT, Jakub and Matej bonded over mobile gaming and noticed major flaws in the monetization models of the increasingly popular free mobile game genre, with micro-transactions. They figured that an AI could hold the key to unlocking smarter monetization in these games, laying the foundation of their new company, Assetario, with a vision to improve the gaming landscape as a whole.

Assetario develops a revenue optimization software engine for mobile gaming brands. The AI-driven model uses a deep-player understanding to create personalized gaming experiences for users, in turn, maximizing revenue yield. It achieves this by leveraging a predictive in-app-purchase model to make smart purchase recommendations to players, effectively boosting conversions through more realistic recommendations.

To learn more about the journey of Jakub and Matej, as well as Assetario, don’t miss this episode of Business & UX Story!