Building a brand by mistake with Repeat Offenders – Gerhard Human

Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

 

More about Gerhard Human 

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

 

Show Notes

People:

Ben MauroBen Mauro on One More QuestionGeorge Lucas

Companies and organisations:

MarvelDark Horse (Comics)

Miscellaneous:

PVNKS (Repeat Offenders)

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