One-Minute Marketer with Mark Mathis
27 episodes - English - Latest episode: over 2 years ago -Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.
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Episodes
TV and the Winter Olympics
December 10, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about TV rankings in an omnichannel world.
This Blog is What It Is
December 07, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about the overuse of buzz words.
Sir Isaac Newton Knows Marketing
December 03, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about organizations struggling to find their voice in this new digital world and how content marketing can help move the needle.
A New Kind of PR Graphic
November 19, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Telling a Tasty Story
November 12, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Familiar Name. New Media Outlet
November 05, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
I Need To Get Something Off My Chest. (Consumer Apathy)
October 29, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Metaverse: Horizon Workrooms by Facebook
October 14, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Voice Activated Search
October 08, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about trends in voice activated search and why shopping and buying via voice activation is a trend that is lagging behind.
How to Make Sure Your Content is Moving the Needle
October 01, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about what needs to be included in your content in order to make sure your content is moving the needle for your target audiences.
Metaverse: Implications on Organizations' Sales and Services
September 24, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization’s sales and services.
Speed of Listening
September 10, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about how speed thrills… and kills.
Generation Z
August 05, 2021 04:00 - 315 BytesIn this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.
The Curse of Knowledge
July 29, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
E-Commerce is Only 15% of Retail Sales
July 29, 2021 04:00 - 315 BytesIn this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.
Branding Isn't Magic
July 22, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Scoop There It Is
July 15, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Skip the Intro Button
July 08, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
AM Radio is Becoming Static
June 29, 2021 05:00 - 315 BytesWill you be able to listen to broadcast radio in your next car? Listen to find out.
Everyone Uses the Internet. Right?
June 22, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.
People Just Want Information from Advertising
June 18, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about what consumers really want from advertising.
“Business Videos Should Be Longer,” Said No One Who Watches Business Videos
June 15, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.
Do You Still Need to Be Above the Fold in a Digital World?
May 07, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Do Not Attempt Bad PR At Home
April 30, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.
What Can We All Learn from Bathroom Marketing
April 23, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.
Is the Car Sales Business Driving Toward Disruption
April 16, 2021 05:00 - 315 BytesIn this episode, Mark Mathis talks about how digital is disrupting the car industry.
Mark Mathis Discusses a Wide Range of Marketing Topics
February 19, 2021 06:00 - 315 BytesIn this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.