Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)

One Knight in Product

English - January 19, 2021 22:13 - 35 minutes - 28.6 MB - ★★★★★ - 12 ratings
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Previous Episode: Empathy, Mentorship and the Importance of Diversity & Inclusion (with Ana Kresina, PM @ Redbubble)

Next Episode: Product Management in Lockdown & the Perils of Hustle Culture (with Jack Stevens, Senior PM @ Publicis Sapient)

An interview with Abby Hehemann. Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.

The role of Product Marketing and importance of getting close to the Product team
Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
The importance of communication and collaboration between functions
How she got involved with Product-Led Growth hub and their future collaboration plans
Whether Product Marketing should report to the VP of Marketing or the VP of Product
Most importantly, whether you can get get good nachos in Poland

And much more!