Taking a Customer-First Approach to Holiday 2020

OnBrand

English - November 19, 2020 13:11 - 32 minutes - 397 MB Video - ★★★★★ - 5 ratings
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“We don’t know what the first half — or much less, the second half — of 2021 is going to look like, but focusing on, ‘how can I create an experience for the consumer that might not be walking in my store’ and really investing in that and committing to what your brand represents there is going to pay dividends whether COVID continues to have us quarantined in Q3–Q4 of 2021 or not.”
– Sean Ryan, vice president of Digital Strategy, The Informed Engagement Network, and former digital lead for Target and JCPenney

The holiday shopping season is here, but what that means in 2020 is certainly a different story. In this episode of OnBrand, host Sarah Grace McCandless discusses the current retail landscape leading into the holiday season with Sean Ryan, an award-winning brand strategist whose expertise leading social and digital teams includes Fortune 500 retailers Target and JCPenney.

With the massive surge toward e-commerce further fueled by the pandemic, retail is under pressure to reinvent rapidly. Learn more about how this is affecting the criteria for delivering superior customer experience (CX), why listening to customer brand perceptions is now more critical than ever, and how a holistic digital approach can benefit retailers of all sizes during COVID and beyond.

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