OTS 176: True Human Connection – David Meerman Scott

Today’s guest says the pendulum has swung too far in the direction of superficial online communications.

He spotted the real-time marketing revolution in its infancy and wrote five books about it including “The New Rules of Marketing and PR,” with over 400,000 copies sold in English and also available in 29 languages from Albanian to Vietnamese.

In 2002, his entrepreneurial journey began when his ideas were a little too radical for his bosses so he started writing books, speaking at events, and advising emerging companies.

He recognizes how tech-weary and bot-wary people are hungry for true human connection. He developed a winning strategy, called a Fanocracy, helping organizations tap into the mindset that relationships with customers are more important than the products they sell to them.

Please join me in welcoming David Meerman Scott.  

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

his thoughts on leadership: “Leadership is a person who is able to see patterns that other people don’t see and is able to then articulate them in a way that inspires people to change.”
his passion, you might even say obsession, for live music.
how he took a job offer to move to Tokyo at 26 and where he has gone from there.
his decision to not hire any employees and how he has managed at least 50 speaking gigs a year for 13 years without employees.
why he values authentic connection and how he connects with others.
his newest book, “Fanocracy,” which was written with his daughter.

Links

David Meerman Scott on LinkedIn and Twitter.
www.davidmeermanscott.com
www.fanocracy.com

Books mentioned in this episode:

“Fanocracy: Turning Fans into Customers and Customers into Fans” by David Meerman Scott and Reiko Scott
“The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” David Meerman Scott
“The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott
“Marketing the Moon: The Selling of the Apollo Lunar Program (The MIT Press)” by David Meerman Scott and Richard Jurek
“Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History” by David Meerman Scott

Other Resources:

Learn more about David Burns.
Learn more about Daniel Pink.
Learn more about Malcolm Gladwell.
Learn more about Michael Lewis.
Listen to my interview with Jennifer Brown.
Learn more about Tony Robbins.
Learn more about the National Speakers Association.
Learn more about The Harry Potter Alliance.
Learn more about Mugglenet.

About Robbie:
Robbie Samuels is a keynote speaker and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He helps associations inspire life-long membership by creating welcoming and inclusive first-timer experiences.

He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University,