OTS 155: Referral Culture – Bill Cates

Today’s guest understands the importance of referrals and networking.

His company, Referral Coach International, helps people and businesses who want to acquire more clients and customers through word of mouth, referrals, and personal introduction. His goal is to help people increase their revenue without having to increase their marketing expenses.

After building and selling two successful businesses, he has turned his attention to relationship marketing strategies and is a founding member of the Million Dollar Speakers Group. He is the author of three books, “Get More Referrals Now,” “Don’t Keep Me a Secret,” and “Beyond Referrals,” and he is working on his fourth book, called “Radical Relevance.”

When he’s not busy at work he enjoys adventure and has trekked through the Himalayas, reached the summit of Mt. Kilimanjaro, and has camped in the Arctic Circle.

Please join me in welcoming Bill Cates.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

his thoughts on leadership: “True leadership comes from confidence, being controlling comes from a place of insecurity.”
how he views leadership as a balance between giving and supporting, a term he calls leadership and followership.
his natural leading abilities and the realizations around ego and personal growth that has shaped his leadership capabilities.
limiting beliefs he overcame to find success.
his habits for staying connected and networking with others.
how he builds a culture of referrals, introductions, and connections.

Links

Bill Cates on LinkedIn and Twitter.
www.ReferralCoach.com

Books mentioned in this episode:

"Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients" by Bill Cates
“Don’t Keep Me a Secret: Proven Tactics to get Referrals and Introductions” by Bill Cates
“Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold” by Bill Cates

Other Resources:

Learn more about the National Speakers Association (NSA).
Listen to my interview with John Corcoran.

About Robbie:
Robbie Samuels is a keynote speaker and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking.
Keynote Speaker
Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze.
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