Clio Cloud 2020: Building Trust on Social Media

Especially during the pandemic, no one wants to feel like someone’s selling to them. So California lawyer, author, and speaker Mitch Jackson tells Laurence Colletti that lawyers need to use social media to focus on building relationships. Jackson says lawyers should find ways to meet the current need for positive human interaction, whether that’s video, podcasts, or other ways to communicate. Through social media, lawyers should give, give, and give without asking anything in return, Jackson says. By sharing, professionals are earning their audience’s trust.

Mitch Jackson, a social media expert and author is a senior partner and founding member of Jackson & Wilson.