As a legal pro deciding what technology to buy, it’s easy to be intimidated by that presenter. You know the one. She’s the lawyer using all the shiny new tech tools to generate client leads and build business.

But Clio CEO Jack Newton and Fastcase CEO Ed Walters tell host Conrad Saam that lawyers don’t need to be tech whizzes to lead change.

Taking incremental steps by listening to clients and understanding how to serve them better can often answer what technology to try first. Those small steps eventually lead to vast improvements in client service and business growth.

The three share practical tips, including getting a handle on Net Promoter Scores.

This episode follows the ABA Techshow program “Innovating Toward a Better Normal.”

Ed Walters is the CEO of Fastcase and teaches the law of autonomous vehicles at Cornell and Georgetown.

Jack Newton is the CEO of Clio and author of “The Client-Centered Law Firm.”

Special thanks to Nota for sponsoring this episode.