Clio’s COO George Psiharis says lawyers are more effective when they shift the way they think about business development and marketing and take a client-centered approach.

Psiharis shares client-centered strategies with host Michael Semanchik. Confused about where to start? Psiharis says there’s no better place than the clients a lawyer has or wishes they had.

Creating ideal client profiles and collecting feedback about current client service is a solid first step.

This episode follows the ABA Techshow program “Creating Client-Centered Marketing.”

Clio COO George Psiharis specializes in customer development and data operations.

Special thanks to Nota for sponsoring this episode.