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The Art of Disastertising
On the Media
English - April 29, 2020 16:00 - 15.5 MB - ★★★★★ - 8.4K ratingsNews Commentary News History news media radio advertising newspaper magazine npr wnyc journalism technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: On Matters of Time and Space
Next Episode: Open Season
Want to do your part in this pandemic? Why don't you try becoming a Couch Potatotriot, someone who stays home to save lives, but also eats Burger King? It's part of the company's brand pivot — one of many that companies have performed in order to keep their goods and services relevant. Another trend? Lots of somber piano music.
Despite the fact that most people are stuck at home watching Netflix, advertisers are still vying for their bucks — promising that consumers can buy what they’re selling without winding up on a ventilator. This stark change in tone and approach is what Amanda Mull, staff writer at The Atlantic, dubbed "disaster-tising" in her recent piece, "How to Advertise In a Pandemic."