Elliot Mellow is the Marketing Manager (Golf Balls) for Bridgestone Golf.  He joins the On the Mark Podcast to discuss Bridgestone Golf Equipment and to help you understand what clubs/equipment might benefit your game.  He also discusses the Bridgestone Golf Ball lines and their performance in terms of distance and spin.  Elliot talks in-depth about golf-ball fitting to ensure you have the correct golf ball for your swing, and he advises how you can get properly fitted.  He also shares anecdotes from Bridgestone Golf's work with Tiger Woods with regard to golf-ball fitting.