The story behind Truth’s Grand Effie winning anti-vaping campaign

On Strategy Showcase

English - July 01, 2023 19:00 - 40 minutes - 27.6 MB
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After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.