The story behind Hanes' Make Yourself Comfortable platform
On Strategy Showcase
English - May 14, 2023 16:00 - 46 minutes - 32.1 MBMarketing Business Management back stories strategy creative strategy planning marketing brand case study campaigns advertising Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Steven Lacey on the dangers of fishbowl thinking
The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.