On Purpose with Lisa Colantuono
20 episodes - English - Latest episode: about 16 hours ago - ★★★★★ - 5 ratingsThe podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S.
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Episodes
Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow?
April 29, 2024 04:00 - 30 minutes - 27.6 MBLearn more about Havas New York here. Connect with Dan Lucey here. Connect with Sarah Collinson here.
Episode #17 - Building a Brand Story That People Actually Want to Hear
April 04, 2024 23:37 - 33 minutes - 30.3 MBEpisode resources: Learn more about Bob's Your Uncle here. Connect with Bob Froese here.
Episode #16- Building a Challenger Mindset to Disrupt Your Market
July 10, 2023 04:00 - 28 minutes - 26.2 MBLearn more about VCCP here. Connect with Brett Edgar here. Connect with Jonny Shaw here.
Episode #15- How to Leave a Mark on Your Customers
May 02, 2023 13:10 - 19 minutes - 18 MBLearn more about Partners + Napier here. Connect with Courtney Cotrupe here.
Episode #14- How Your Brand Can Win in the Battle Against Indifference
March 22, 2023 14:16 - 22 minutes - 20.6 MBTo learn more about Courtney Lewis, connect with her here. To learn more about The Variable, visit its website here.
Episode #13- Making Your Brand More Memorable
February 21, 2023 15:50 - 31 minutes - 29.1 MBConnect with John Haber, Co-Founder of Giant Spoon Learn more about Giant Spoon by visiting their website here.
Episode #12- The Powerful Trifecta Required for Successful Modern Marketing
January 27, 2023 05:00 - 33 minutes - 30.3 MBClick here to learn more about GYK Antler Click here to connect with Pam Hamlin Click here to connect with Mark Battista
Episode #11- Selling with a Frictionless Experience
October 10, 2022 04:00 - 23 minutes - 21.1 MBConnect with Laurel Rossi on LinkedIn here. Learn more about Infillion here.
Episode #10- Turning Your Brand Identity Into the Brand Experience
September 14, 2022 04:00 - 32 minutes - 29.7 MBConnect with Todd Irwin on LinkedIn here. Learn more about Fazer Agency here.
#9- Building a Brave Brand to Drive True Social Impact
May 16, 2022 04:00 - 42 minutes - 39.1 MBEpisode resources: David Angelo LinkedIn David&Goliath website Today I’m Brave website
8- Using Integration & The Human Touch to Build Brand Advocates
May 09, 2022 04:00 - 27 minutes - 25.4 MBTo learn more about Mike Caguin, add him on LinkedIn here. To learn more about Periscope, view their website here.
#7- Building a strategy that moves at the speed of culture
February 27, 2022 17:42 - 36 minutes - 33.6 MBFor more information on Libby Brockoff, you can connect with her here on LinkedIn. For more information on Jake Sugarman, you can connect with him here on LinkedIn. If you are interested in learning more or working with Odysseus Arms, check them out here. And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#6 How Marketers Can Create the Future Faster with Barbarian
February 07, 2022 05:00 - 31 minutes - 28.7 MBFor more information on Steven Moy, you can connect with him here on LinkedIn. If you are interested in learning more or working with Barbarian, check them out here. And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#5 Understanding What Consumers Are Saying About Your Brand with ModOp
October 04, 2021 12:48 - 28 minutes - 19.3 MBFor more information on Eric J. Bertrand, you can connect with him here on LinkedIn. For more information on Miles Dinsmoor, you can connect with him here on LinkedIn. If you are interested in learning more or working with ModOp, check them out here. And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency
August 02, 2021 13:49 - 34 minutes - 25.8 MBFor more information on Jin Kim, you can connect with him here on LinkedIn. If you are interested in learning more or working with CDA, check them out here. And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC
July 11, 2021 13:42 - 28 minutes - 23 MBFor more information on Mary Beth Weil, you can connect with her here on LinkedIn. If you are interested in learning more or working with BARKER NYC, check them out here. And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#2 The Difference Between Brand Purpose and Doing Good Work with FBC's CEO, Carter Murray and CCO Susan Credle
May 20, 2021 14:00 - 30 minutes - 27.7 MBFBC talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FBC helps brands drive a bigger more meaningful purpose in episode 2!
#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle
May 20, 2021 14:00 - 30 minutes - 27.7 MBFCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!
Focusing On What Excites Your Audience with Energy BBDO
April 28, 2021 12:30 - 23 minutes - 21.9 MBIn this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences.
#1 Focusing On What Excites Your Audience with Energy BBDO
April 28, 2021 12:30 - 23 minutes - 21.9 MBIn this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences.