Bonus Episode: The IQ of Innovation

On Principle

English - November 16, 2021 10:00 - 18 minutes - 16.6 MB - ★★★★★ - 14 ratings
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Previous Episode: Bonus Episode: The Value of Values

Next Episode: Bonus Episode: Discovering Higher Purpose

In our first-season On Principle episode with Nina Leigh Krueger, CEO of Nestle Purina PetCare for the Americas, we also spoke to Anne Marie Knott, Olin’s Robert and Barbara Frick Professor of Business. Her research focuses on questions around innovation, R&D and entrepreneurship. We talked to her about corporate innovation and how companies know they’re seeing a return on their innovation dollar.

In today’s second bonus episode of On Principle, we dive a little deeper into our conversation with Anne Marie as she explains the genesis of RQ and some of the tools firms use to drive research, invention and innovation.

We also learn a little about her background, how she creates her semi-regular RQ 50 list of top corporate innovators and why she thinks firms haven’t more widely adopted her measure of corporate innovation—even as the research community seems to embrace it.