Israeli media adviser Keren Hajioff: Gaza operation also a media battlefield for IDF

On Israel with Ben Caspit, an Al-Monitor podcast

English - August 15, 2022 15:54 - 32 minutes - 30.1 MB
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Ben Caspit speaks this week with Maj. Keren Hajioff, the international spokesperson of Prime Minister Yair Lapid. Haijaoff has been managing relations with foreign media during the recent IDF operation in Gaza. Alongside the exchange of fire on the ground, Israel and Islamic Jihad also fought each other in the media arena. Hajioff explains that winning media battles requires more than the truth. "The difficult part is to make people listen, to make sure that the story goes viral. You have to find a way to get attention for your narrative, in order to amplify the message you want to share," she notes.

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