Episode 43: Liz Fulham - CEO & Founder, TAMI
ON AIR: With Owen
English - February 07, 2022 13:00 - 31 minutes - 21.5 MBEntrepreneurship Business sales marketing leadership sales leaders revenue revenue leaders b2b saas saas sales lead generation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 40: Wendy Harris - Head of EMEA, Gong
Next Episode: Episode 44: Rebecca Drew - EMEA Sales Leader, Vidyard
Our 43rd guest is Liz Fulham, CEO & Founder at TAMI.
Owen and Liz discuss all things Email Marketing.
Including:
- Who TAMI are and how they can help organizations scale and go global
- The do’s and don’ts of email marketing
- When email marketing should or shouldn’t be a part of your marketing strategy
- The cornerstones of B2B strategies
- Tips to achieve higher email open rates
- Who to target with your emails
- What to look out for when purchasing data from data vendors
- How to use data segmentation in your email campaigns
-The purpose and focus areas of E-commerce