Episode 41: Kate Bradley Chernis - Co-Founder & CEO, LatelyAI

ON AIR: With Owen

English - February 07, 2022 13:00 - 36 minutes - 25.3 MB
Entrepreneurship Business sales marketing leadership sales leaders revenue revenue leaders b2b saas saas sales lead generation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 40: Wendy Harris - Head of EMEA, Gong

Next Episode: Episode 44: Rebecca Drew - EMEA Sales Leader, Vidyard

Our 41st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI.

Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelligence and how Sales & Marketing Alignment play a part in that.

They talk about:

- How Lately uses A.I. to produce engaging content

- How collaboration between teams can achieve higher sales conversion rates

- Lead Generation from Sales & Marketing alignment

- The types of social content that does and doesn’t work

- Why MRR should not be considered a key metric for a successful business

- SaaS and why some salespeople believe it’s methods are ‘broken’ or outdated

- How to turn Listeners into Fans/Customers

- What sales organisations want to achieve from content marketing