OLIVER Growth Series
9 episodes - English - Latest episode: about 3 years ago -Sector-by-sector, capability-by-capability, the OLIVER Growth Podcast explores how the world’s most innovative thinkers and companies are meeting fresh challenges – accelerating technology and overhauling operations – to meet new consumer demands in the pursuit of profitability, purpose, and growth.
For more on OLIVER, go to https://www.oliver.agency/
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Growth through technological innovation
July 14, 2021 11:16 - 30 minutes - 42.4 MBHaving to shift to a new world overnight with COVID-19, Melissa Grady Dias, CMO of Cadillac, led the luxury car brand closer to customers ~ entirely virtually. In this episode of The Growth Podcast, Grady Dias shares how Cadillac continues to evolve the role that innovation and technology can play – leading to the 118-year-old legacy car company achieving record sales in recent years. Hosted on Acast. See acast.com/privacy for more information.
Growth through brand
May 26, 2021 14:20 - 24 minutes - 34.1 MBFor the last four years, Kate Davies has been pivotal in leading the Guardian’s strategy for both brand affinity and commercial growth. Today, The Guardian is one of the most trusted news brands globally, regularly celebrated for its reader-funded approach, purpose-driven journalism, and digital maturity. This year, with Kate at the helm, the publication celebrates its 200th anniversary. Hosted on Acast. See acast.com/privacy for more information.
Why being light on your feet is essential for brand growth
May 26, 2021 14:20 - 24 minutes - 34.1 MBFor the last four years, Kate Davies has been pivotal in leading the Guardian’s strategy for both brand affinity and commercial growth. Today, The Guardian is one of the most trusted news brands globally, regularly celebrated for its reader-funded approach, purpose-driven journalism, and digital maturity. This year, with Kate at the helm, the publication celebrates its 200th anniversary. See acast.com/privacy for privacy and opt-out information.
Growth through maximising true innovation
April 20, 2021 08:41 - 30 minutes - 42.5 MBWith race, diversity, environmental impact, sustainability, and workplace moral codes stirring tough conversations inside blue-chip businesses, Ranila Ravi-Burslem looks at the ways in which brands will be truly judged today. As an FTSE 100 female leader, Ranila shares her views on achieving personal and professional growth while in the vacuum of a recession, her criteria for true innovation, and her experience as a minority ethnic female in the financial services industry. Her aim? To exp...
The genesis of good innovation and how businesses must be judged in 2021
April 20, 2021 08:41 - 30 minutes - 42.5 MBWith race, diversity, environmental impact, sustainability, and workplace moral codes stirring tough conversations inside blue-chip businesses, Ranila Ravi-Burslem looks at the ways in which brands will be truly judged today. As an FTSE 100 female leader, Ranila shares her views on achieving personal and professional growth while in the vacuum of a recession, her criteria for true innovation, and her experience as a minority ethnic female in the financial services industry. Her aim? To exp...
Growth through driving purpose for retail brands
March 16, 2021 06:00 - 27 minutes - 37.9 MBHigh street retailers must follow where their customers go, and eCommerce is the high street, the supply chain, and the brand experience today. Customers now expect retailers to be able to interact with them in different ways; providing experiences that are accessible, personalized, and helpful. Hosted on Acast. See acast.com/privacy for more information.
The top three marketing themes to drive purpose and growth for retail brands in 2021
March 16, 2021 06:00 - 27 minutes - 37.9 MBHigh street retailers must follow where their customers go, and eCommerce is the high street, the supply chain, and the brand experience today. Customers now expect retailers to be able to interact with them in different ways; providing experiences that are accessible, personalized, and helpful. See acast.com/privacy for privacy and opt-out information.
Growth through building trust
February 10, 2021 03:00 - 24 minutes - 34.3 MBInsurance brands have an important role to play in our lives – and yet this brand truth isn’t necessarily felt by consumers. The Association of British Insurers recently said that building trust must become the finance and insurance industry’s number one job for 2021. But how do large legacy brands, like AXA, do that in an economic downturn? Hosted on Acast. See acast.com/privacy for more information.
Growing a trusted finance and insurance industry in 2021
February 10, 2021 03:00 - 24 minutes - 34.3 MBInsurance brands have an important role to play in our lives – and yet this brand truth isn’t necessarily felt by consumers. The Association of British Insurers recently said that building trust must become the finance and insurance industry’s number one job for 2021. But how do large legacy brands, like AXA, do that in an economic downturn? See acast.com/privacy for privacy and opt-out information.