Heather and Brittany talk to Felicia Kashevaroff, founder of Tend Task, about successfully creating an equal division of labor in your household. The pandemic highlighted how much moms have on their plate, and brought about terms like "emotional labor", or "invisible labor", and Felicia talks about ways to have these conversations with your partner to make your relationship more equitable.

This episode is sponsored by Tend Task.

about felicia Kashevaroff

Felicia Kashevaroff is an entrepreneur, advocate for gender equity, and an evidence-based coach. She left her full-time career in marketing and publicity to be a stay-at-home mother to her three children, which set her on the path to founding Tend Task, a tech start-up that merges the need for support in our daily lives with the sincere desire to show up for the people we love. 

She is obsessed with understanding healthy relationship dynamics. Her own experience with an imbalanced household and her social science background led her to research and develop science-backed solutions to build healthy households. Her greatest desire is to help couples avoid the frustration and resentment that grows over time and poisons a relationship.

She uses a solutions-focused, non-judgmental approach with all of her clients, honoring them and their relationships at the core. She trained as an evidence-based coach and has additional training in the Gottman method, Organization and Relationships Systems Coaching (ORSC), small group facilitation, conflict resolution, and a variety of household organizational tools.

You can find more about Tend Task on their website, Instagram, Twitter, Facebook, and TikTok.

what to listen for

How the coaching process works

How the coaching process is more successful than trying to have these conversations on your own

Why defining your values is an important part of dividing labor

How in involve an unwilling partner

things we mentioned

Equal Partners: Improving Gender Equality at Home by Kate Mangino

SHARE YOUR OKAYEST MOM MOMENTS

We’ve all had Okayest Mom Moments. Those moments in motherhood that make you pause and whisper “WTF?” under your breath. Those moments that are so unique to motherhood that if you don’t laugh, you might cry. These stories are meant to reassure you that no one is doing motherhood perfectly, and that there is beauty in the imperfection.We’d love to feature yours on the podcast! Leave us a message at (916) 778-0545, or email us at [email protected].

CHECK IN WITH THE OKAYEST MOMS

We see this podcast as a conversation with friends. Except all you can do is listen. Ha! But, if you have something to add, we’d love to hear from you! Shoot us an email at [email protected]! Or you can find us on our blog, or on Instagram, Facebook, Twitter, and Pinterest. We even have an Etsy shop!

Heather and Brittany talk to Felicia Kashevaroff, founder of Tend Task, about successfully creating an equal division of labor in your household. The pandemic highlighted how much moms have on their plate, and brought about terms like “emotional labor”, or “invisible labor”, and Felicia talks about ways to have these conversations with your partner to make your relationship more equitable.

This episode is sponsored by Tend Task.


about felicia Kashevaroff

Felicia Kashevaroff is an entrepreneur, advocate for gender equity, and an evidence-based coach. She left her full-time career in marketing and publicity to be a stay-at-home mother to her three children, which set her on the path to founding Tend Task, a tech start-up that merges the need for support in our daily lives with the sincere desire to show up for the people we love. 


She is obsessed with understanding healthy relationship dynamics. Her own experience with an imbalanced household and her social science background led her to research and develop science-backed solutions to build healthy households. Her greatest desire is to help couples avoid the frustration and resentment that grows over time and poisons a relationship.


She uses a solutions-focused, non-judgmental approach with all of her clients, honoring them and their relationships at the core. She trained as an evidence-based coach and has additional training in the Gottman method, Organization and Relationships Systems Coaching (ORSC), small group facilitation, conflict resolution, and a variety of household organizational tools.


You can find more about Tend Task on their website, Instagram, Twitter, Facebook, and TikTok.


what to listen for

How the coaching process works
How the coaching process is more successful than trying to have these conversations on your own
Why defining your values is an important part of dividing labor
How in involve an unwilling partner

things we mentioned

Equal Partners: Improving Gender Equality at Home by Kate Mangino

SHARE YOUR OKAYEST MOM MOMENTS

We’ve all had Okayest Mom Moments. Those moments in motherhood that make you pause and whisper “WTF?” under your breath. Those moments that are so unique to motherhood that if you don’t laugh, you might cry. These stories are meant to reassure you that no one is doing motherhood perfectly, and that there is beauty in the imperfection.We’d love to feature yours on the podcast! Leave us a message at (916) 778-0545, or email us at [email protected].


CHECK IN WITH THE OKAYEST MOMS

We see this podcast as a conversation with friends. Except all you can do is listen. Ha! But, if you have something to add, we’d love to hear from you! Shoot us an email at [email protected]! Or you can find us on our blog, or on InstagramFacebookTwitter, and Pinterest. We even have an Etsy shop!

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