Thesis Talk: How to encourage sustainable mobility behavior through nudging

Oicast - I hear green!

English - December 16, 2021 16:02 - 23 minutes - 42.2 MB
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Can nudging make people behave more environmentally conscious without prohibitions or force? Clara wrote her bachelor thesis in the field of behavioral economics about the Vienna Kultur Token app as a nudge towards sustainable mobility behavior. In this episode we discussed human decision making, the effectiveness of nudging and its potential to help us conquer crises like the climate crisis or the covid-19 pandemic. Bonus: Some great tips for thesis writing and quantitative research!

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