The Places We'll Go Show with Zaid Al-Qassab

In this episode, Zaid talks about the importance ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career...

Who is Zaid? 🤩

He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He enjoys challenging, complex, fast-paced environments. He loves the combination of operational, commercial, strategic & customer-led roles, & the challenge of developing a winning team. He has led 4 major post-acquisition integrations.



He is Chief Marketing Officer of Channel 4, the publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.



Previously, Zaid was Chief Brand & Marketing Officer of BT Group which owns and operates the BT, EE, Plusnet & Openreach businesses.



Zaid also has experience of large & small companies, having been a Procter & Gamble Managing Director, and CMO of an internet start-up, HouseTrip (now part of TripAdvisor). He have a passion for innovative approaches that challenge the status quo & improve business results & organisation capability. He is an advocate of insight-led, customer-centric approaches that build deep partnerships with customers, suppliers & end consumers.



He spent 20 years in marketing & commercial general management at P&G, working on UK, European & Global businesses. He was commercial P&L leader of the UK P&Gbeauty business with sales >£1Billion.